I worked with this client to revamp their Google Ads strategy by replacing their ineffective campaigns with more targeted and optimized Search Campaigns. Their goal was to improve their campaign performance, reach more local parents, and drive conversions.
Fort Aquatics, based in Texas, offers swim lessons as part of a larger network of services provided by the parent company, Fort Montessori Academy. The business is owned by Uma and Arun, who have over a decade of experience working with children. Their focus on personalized education and high-quality service has been the cornerstone of their success in education and child development.
Despite having a great team, Fort Aquatics could not get the best returns from their campaigns. They needed a Google Ads consultant who could help them streamline their advertising strategy. Their goal was to reach more local parents, drive up conversion rates, and ultimately ensure that their Google Ads spend was being used efficiently.
The Challenge
Although they had a strong reputation and a committed team, they were struggling to see the desired results from their existing Google Ads Campaigns. The business knew what it wanted to achieve in terms of reaching parents and driving sign-ups for swim lessons, but their current ads were not delivering the expected returns. The campaigns had been poorly optimized and were failing to reach the right audience effectively, leading to missed opportunities for growth.
The Solution
After understanding the client’s goals and reviewing their existing Google Ads Campaigns, it was clear that the best approach was to start fresh. I worked closely with their team to create four new Google Search Campaigns tailored to their unique services and local audience. Each campaign was designed to target parents searching for swim lessons and related services within the Texas area.
The new campaigns utilized highly relevant keywords to ensure the ads were visible to local parents actively searching for swim lessons. I also continuously monitored the campaign performance to make data-driven optimizations.
The Result
The revamped Google Ads strategy led to significant improvements in performance. The company was able to reach over 18,000 parents each month, dramatically increasing the visibility of their services in the local area. The conversion rate saw a substantial increase of over 20%, showing that the new campaigns were not only reaching the right audience but also driving meaningful actions, such as sign-ups for swim lessons.
The business was delighted with the results, as the new campaigns helped solidify their position as a go-to provider of swim lessons in Texas, while maximizing the effectiveness of their marketing budget.
Parents Reached Each Month
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