I collaborated with this client to help them transition from an initial lack of knowledge in Google Ads and SEO to confidently managing their own campaigns in-house. By providing targeted training sessions, I guided the client through essential techniques for setting up Google Ads, managing their campaign strategy, and understanding SEO fundamentals to expand their reach and drive more qualified leads to their counseling services.
The Woolf Center, based in Maryland, is a counseling and coaching practice specializing in addressing mental health challenges for teens, adults, and couples. The practice offers support for individuals dealing with anxiety, depression, relationship struggles, and career stress, as well as specialized services in sex therapy.
Despite seeing growth, the team wanted to expand its reach by adopting Google Ads and SEO. However, they lacked experience in these areas and wanted to maintain control of their marketing efforts without outsourcing to an agency. The client turned to me to help build a strong foundation for their marketing goals.
The Challenge
The business was new to Google Ads and SEO, and while they recognized the potential of these tools to increase visibility, they wanted to learn how to manage and optimize their campaigns without depending on external marketers. With limited knowledge and experience in digital advertising, they required a structured and practical approach to understand and execute ad campaigns successfully. The primary challenge was ensuring that the team learned the ins and outs of campaign setup, targeting, and tracking, as well as gaining proficiency in SEO to drive organic traffic to their website.
The Solution
To meet the client’s objectives, I developed a tailored training program covering both Google Ads and SEO fundamentals. The Google Ads training included campaign setup, keyword research, and effective targeting strategies to help them reach individuals actively looking for counseling services. Additionally, I introduced them to the importance of conversion tracking and analytics for evaluating campaign performance, empowering them to refine and optimize future ads.
For SEO, I provided a comprehensive overview of on-page and off-page techniques, covering key concepts like keyword research, meta descriptions, and content optimization. The goal was to ensure the client understood how to improve their search engine rankings and attract more organic traffic, which is crucial for sustainable growth in the competitive field of mental health services. The training was designed to be accessible and actionable, allowing the team to implement what they learned immediately.
The Result
After the training sessions, the business was well-prepared to manage their own Google Ads and SEO efforts. They received practical skills that enabled them to launch targeted ad campaigns, monitor and refine their digital strategy, and optimize their website for better search engine visibility. The positive feedback and 5-star reviews they left on Trustpilot validated their confidence in independently managing these channels. They now have the tools to take their marketing into their own hands, giving them greater control over their growth and outreach efforts.
