To assist the business with expanding their offerings, I developed and managed a white-label Google Ads Campaign for one of their clients in the real estate industry. This allowed them to deliver high-impact ad services to their client without deviating from their core visual media focus.
CG Motive is a North Carolina-based agency specializing in visual media services, including web design, graphic arts, and 3D visualizations. Known for their quality-crafted, USA-based services, they help businesses create captivating digital experiences that resonate with audiences and improve brand engagement.The Challenge
Though their expertise in visual media is extensive, they needed support in managing Google Ads for one of their high-value real estate clients. Real estate advertising requires targeting to attract qualified leads, and Google Ads expertise was not a primary focus of their operations. To provide this client with an optimized Google Ads Campaign, they reached out for white-label Google Ads support, ensuring their real estate client would benefit from a well-managed advertising strategy without CG Motive needing to build an in-house digital advertising team. Their client’s existing campaign was active, but it lacked sufficient performance data and wasn’t generating the desired level of engagement. They wanted to provide a stronger, more tailored Google Ads solution that would show measurable improvements in lead generation for their real estate client.The Solution
After assessing the client’s goals and examining the underperformance of the existing Google Ads Campaign, I proposed setting up a new campaign while pausing the ineffective one. This allowed me to start fresh, implementing a more targeted approach tailored to real estate prospects. With a focus on high-value keywords relevant to the real estate industry, I segmented the ads based on client-specific criteria, such as property types, target audiences, and geographic location, which helped in reaching a more qualified audience. Additionally, I set up conversion tracking to monitor and optimize key performance indicators, including click-through rates and conversions. This allowed me to fine-tune the campaign in real-time and measure effectiveness in a transparent, data-driven manner.The Result
The new Google Ads Campaign delivered impressive results for their real estate client. With a 13% click-through rate (CTR), the campaign resonated well with the target audience, showing that the ads were reaching and engaging the right users. Over the campaign period, we successfully reached 496 new potential customers, providing the client with a valuable increase in brand exposure and potential leads. Their client saw significant engagement gains, reinforcing their reputation as a versatile, solution-oriented agency able to meet client needs in real estate advertising through white-label Google Ads support. By effectively managing this campaign, CG Motive could continue focusing on their core visual media services while providing additional value to their client portfolio.%
