I collaborated with this client to create a robust Google Ads strategy for their newly launched brand, helping them increase visibility and reach within their target audience.
Wonder Spray was founded by Dr. John Burd, a famous biochemist and the founder of Dexcom, Inc. Their product is an all-natural, non-toxic HOCL-based health solution targeting various everyday health concerns. Known for providing relief from seasonal and pet allergies, minor cuts, abrasions, and acne, their product supports the body’s natural healing processes with HOCL.
After experiencing successful ad performance with another of their businesses, the client reached out to me to launch new Google Ads Campaigns for this brand. With a fresh website and a growing product line, the objective was to quickly increase product awareness, drive traffic, and start building a customer base for them in an already competitive health market.
The Challenge
As a recently launched brand, Wonder Spray needed to make its position within the health products market. The brand had zero online presence before this campaign, meaning that awareness was low and competition high. Given the diverse applications of their products, the Google Ads strategy had to target audiences looking for both specific solutions and general wellness products. My challenge was to quickly create an effective Google Ads account and campaign to gain immediate traction, maximize engagement, and start building a foundation for customer trust.
The Solution
To address these goals, I set up a new Google Ads account and campaign tailored to their unique value propositions. The campaign focused on keywords related to each of the product’s benefits. With ad copy created to emphasize natural, multi-purpose health applications and Dr. Burd’s scientific background, the ads were designed to capture attention and differentiate their products from conventional solutions. I also implemented location targeting and ad scheduling to capture prime engagement periods and reach their target audience.
The Result
The Google Ads Campaign achieved strong results from the beginning. In the first week alone, the ads reached over 500 potential customers, and traffic to their website increased significantly, showing an impressive growth rate for a newly launched brand. Early engagement has been strong, with users interacting with the website, indicating that the campaign successfully targeted individuals interested in natural health solutions. The business is now on a trajectory to build their customer base, with the Google Ads strategy continuing to drive awareness and online engagement.
