What are Location Options?
There is no use in investing in an advertisement if it doesn’t reach the right audience. To ensure that your advertisement reaches the target audience, and you get a return on investment, location targeting in Google ads is an effective method. Location targeting in Google ads allows you to select specific locations where you may find your target audience and your ad will be shown in those locations. Let’s explore some location options that you may find in Google ads and how you may benefit from them.
Location options in Google ads
There are various advanced location options that the advertisers might choose to promote their business depending on their campaign, which includes
- Presence
This location option allows you to target people who are physically present in the specific locations selected by you in location targeting. This option is beneficial to target potential audiences living or regularly present in nearby cities or local neighborhoods.
- Interest
This option is for people who are interested in your targeted locations but are not physically present in those locations. Their interest may be determined by the searches or online behavior in those locations. It may be beneficial for tourist companies who want to target potential tourists.
- Excluding Locations
Another advanced location option you may implement for advertising your product or service is excluding locations where you may not find your potential customers or where your products or services are not being offered. It will prevent you from spending on ads that may not provide you with leads or conversions. You can also exclude locations based on the presence or interest of the users.
Best practices for implementing location options
- Target relevant locations
Using advanced location options, target relevant locations where your business has the potential to grow or where there’s demand for your product or service. You may also use tools like Google Analytics to find locations where your target audience may be present.
- Monitor performance and adjust locations
Review how well your campaign is performing in the selected locations. This will also allow you to test your campaigns in various regions without exceeding your budget and invest in high-performing areas.
- Align location targeting with language targeting
You can make your targets more precise with more filters, such as language targeting, along with location options to reach the potential audience. You can target a local speaking audience in your selected locations if your product or service is for the local audience.
- Use relevant keywords
Use keywords in the ad that are relevant to the users, and they might be locally searching in the specific location. The keywords relevant to the location in the ad may drag your potential customers present in the specific location toward your business.
Implementing location options while using location targeting in your Google Ads may benefit your business in various ways. It may help you reach your target audience, increase your conversion rate by advertising at the right locations and at the right time, and save you from spending in irrelevant areas. So, if you have a local or international potential audience, optimizing your ads with a location option in Google will help you reach them.
