What are Objectives of Google Ads?

There are various campaign objectives offered by Google ads, which include

1. Sales: This objective is ideal to be set by businesses that want to increase sales and generate revenue through campaigns such as e-commerce websites or sales providers.  
2. Leads: The leads objective helps you generate leads by encouraging the audience to take action, which may be submitting a form or signing up on the website.
3. Website traffic: This objective is suitable for businesses who want more traffic on their website. It targets the interested audience and allows them to click ads and visit the website.
4. Brand awareness and reach: this objective is set by the businesses to reach a broader audience and increase their brand visibility.  
5. Product and brand consideration: it is set when you want the users to explore your products or services. This objective really helps new businesses who have recently launched products and are looking to connect with a potential audience.  
6. App promotion and engagement: If you have an app for your business and want to promote it, this objective will help you get increased installations, preregistrations, and interactions on your app.  
7. Local store visits and promotions: if you want to increase foot traffic to your business, then this objective is for you. Geotargeting and search strategies can help you target your local audience and promote your business in the neighborhood.

Know and define your business goal: Clearly identify your business goals whether it’s increasing sales, leads, website traffic, or reaching a wider audience.  

• Choose the right campaign type: Choose the type of campaign that helps you achieve the objectives such as display ads or video ads for engaging visuals, or shopping ads for increasing sales.  
• Experiment with different objectives: setting different objectives with multiple campaigns and comparing their performance may help you determine which objectives work best for your business campaign.
• Use historical data: if you have an established business and want to set the right objectives for future campaigns, you can use previous data to maintain the goals or improvise them for future ads.
• Monitor and adjust objectives accordingly: Regularly monitoring the performance of the campaign carried out with the set objectives may help you decide if further campaigns carried out with the current objectives or need an update or adjustment.  

Setting the right objectives in Google Ads is the key to achieving desirable outcomes of the campaigns or optimizing your Google ads. With the objectives in Google ads, you can track and analyze the results, adjust the strategies accordingly, or continue the same strategies that help in achieving the objectives of the campaigns.