What is Change History in Google Ads?
A clear overview of all the modifications made to your campaign over time is offered by the Google Ads Change History. It gives the user full access to view all of the modifications made to their Google Ads account over the previous two years. It keeps track of every modification, update, and tweak you’ve ever made and provides you with a history of those changes. With the support of the performance graph, you may also understand the modifications that can have affected the effectiveness of your Google Ads campaign.
Where to Find Change History Tool?
You need to sign into your Google Ads account to use Change History. Next, you’ll see a gray column on the left side of the screen that reads “Overview.” If required, scroll down and choose “Change History.” By doing this, a log displaying every modification made to your campaigns in reverse chronological order will open. You can sort the log by a certain date period to make navigating simpler.
Why Is It Important?
One of Google Ads‘ most useful tools for tracking and analyzing campaign modifications is the Change History Tool. You may swiftly locate information by filtering these modifications by date, user, and type. You can look at how changes affect your campaigns and make data-driven decisions to maximize your advertising efforts by looking at performance statistics. By keeping an eye on account activity and guaranteeing accountability and transparency, the application also facilitates user collaboration.
PPC managers can swiftly detect and undo harmful modifications thanks to change history. Additionally, these can be used to assess the effects of particular changes, assisting managers in improving campaigns in the future. Change history gives clients an unambiguous and verifiable record of the work their agency has done. In addition to ensuring that customers receive the services they have paid for, this transparency fosters confidence. These can be used by clients to monitor the success of their campaigns and pinpoint areas that need work. Users may verify that software is operating as intended and modify their accounts as they like by looking over these.
Tracking of Change History Tool
The Change History tool in Google Ads provides a detailed record of various modifications made to your campaigns. This includes changes to ad copy, bids, targeting settings, keywords, budgets, ad extensions, conversion tracking, device targeting, ad scheduling, and ad rotation. By tracking these changes, you can analyze the impact of adjustments, identify optimization opportunities, and ensure transparency in your campaign management.
Getting the Most Out of It!
This tool allows you to make sure that your agency or PPC software is actively working on your account, discover areas for improvement, and swiftly undo any adjustments that haven’t produced the expected results. The change history tool is a priceless resource that may help you improve your campaigns and get better results, regardless of your level of expertise as a PPC manager.
