What is Google Keyword Planner?
For PPC advertisers, SEOs and bloggers wishing to run Google advertising or find new keywords to incorporate into their content, Google Keyword Planner is a useful tool for keyword research. Advertisers can obtain information on keywords from Google Keyword Planner, including estimates of the cost to target them in advertising and information on search volume. Although the Keyword Planner is designed for use by advertisers, bloggers, and SEOs can still use it to learn more about their keywords.
How Does the Keyword Tool Work?
Google Search has a tool called Google Autocomplete that expedites user’s searches. It is a free online tool for keyword research that can create hundreds of relevant long-tail keywords for any topic. Google Autocomplete selects search phrases based on a variety of variables. One of them is the frequency with which users have previously searched for a specific search keyword.
You can use Google Suggest for keyword research with the help of the Keyword Tool. It pulls up Google term recommendations and simply displays them for you to use.
How to Use it to Begin Your SEO Campaign:
To use Google Keyword Planner, you must first and foremost have a Google account. If you already have an account, you must sign in. Enter Keyword Planner after creating your new account.
You will see two options when you go into Keyword Planner: “Discover new keywords” and “Get search volume and forecasts.” If you want to increase the number of keywords, phrases, or themes you cover for your domain, finding new keywords is a terrific alternative.
The URL of a domain can also be used to weed out recommendations that don’t align well with your company.
Why Google Ads Keyword Planner is important?
Keyword Planner can offer suggestions for related keywords to consider while researching potential keywords for your campaign. This is excellent if you are unsure of where to begin when it comes to selecting keywords for your sites.
The possibility to see the anticipated monthly searches for keywords is an additional advantage of using Keyword Planner. For the sake of your campaign, it is crucial to know how often people in your industry search for certain keywords.
Another crucial factor for your campaign to consider is the cost of the keywords you want to target. Fortunately, the Planner makes it easy to select the keywords that best fit your plan and budget by showing you the typical cost for your ad to appear on searches for a given term.
You can set a personalized daily budget based on your requirements or choose from a suggested budget when you create a campaign. It’s simple to view your campaign from beginning to end in one location with Keyword Planner’s “Tools & Settings” icon, which you can access after it’s installed.
It is advisable to integrate Google Keyword Planner into your keyword research process since it is a powerful tool. It contains plenty of insightful information that other tools just cannot match.
