The tax preparation business is becoming highly competitive, and standing out requires more than just excellent service; effective digital marketing is essential. This is where running Google ads tax preparation can help you!

Being the largest search engine, Google can be ideal for connecting with clients actively seeking tax preparation services. You can also expect a high return on investment on your ads, as Google says for every $1 spent on Google ads, a business earns $8, a whopping 800% ROI.

But how can you set up Google Ads for your tax preparation service? To help you with this, we have discussed the tips to create a successful Google ads campaign. Let’s dig in!

Tips to Set Up Google Ads Tax Preparation Services

Here, we are going to cover everything from setting up your Google Ads tax preparation services campaigns to optimizing them. So, buckle up and start reading:

Create Your Google Ads Account 

First, start by creating your Google Ads account by going to ads.google.com. There, you have to put in your business information, such as your business name and URL.

You will also be given the opportunity to link your social media accounts like YouTube or Facebook with the Google ads account for a more personalized ads experience.

Add your billing information; if you have a discount coupon, enter it in the “introductory offer” and apply.

Set Your Campaign Goals

Next up, you have to set your campaign goals. These goals are the things that you want to achieve through your Google Ads tax preparation service campaigns. For instance:

• Do you want to increase the number of leads or inquiries for your tax preparation services?
• Are you aiming to increase brand awareness within your local community?
• Are you looking to increase traffic to your website?

Having clear goals at the start makes it easy to better target your audience and also helps you monitor the effectiveness of your Google Ad campaigns.

Pick the Right Campaign Type

There are many different types of Google Ads campaigns, and you have to choose the one that’s more likely to provide you with a return on investment and help you achieve your tax preparation business goals. Here’s an overview of the types:

• Search: Search ads are text-based and appear at the top of Google’s web page when someone searches for a query that matches your business. For instance, if the user searches for “tax preparation services near me,” your ads will show up, capturing their interest and encouraging them to click on the ad.
• Display Ads: As the name suggests, display ads are visual banner ads displayed across Google’s Display Network, reaching over 90% of global internet users and expanding across 3 million sites. These ads are helpful in boosting brand awareness and retargeting prospects who have already shown interest in your tax preparation services.
• Video Ads: If you want to leave a lasting impression on the user’s mind, video ads are good. They are in video form and shown before or during a YouTube video. You can leverage it to tell your tax preparation brand story or discuss the compelling benefits of availing your services that may entice people to invest in your business.

Keywords Research is Necessary

Keywords are the backbone of almost every advertising campaign, and Google Ads are no exception. These are the terms that your target audience, taxpayers or business owners, are likely to search.

But how can you find these terms and phrases?

Simply use tools like Keywords Everywhere, Ahref, and Semrush, and they will provide you with a list of relevant, intent-focused keywords with their search volume and ranking difficulty. Here’s how you can distinguish the keywords:

• Branded Keywords: These are simple keywords containing your brand or company name, such as “XYZ Tax Preparation Firm.”
• Non-branded Keywords: They are general terms related to your services but don’t incorporate your brand name. For instance, “professional tax preparation services” or “best tax preparation services near me.”
• Local Keywords: As the name implies, local keywords target a specific geographic location. For instance, your ad will appear when the user searches for “Tax Preparation Services in Allentown.”

Create Ad Groups

A Google Ad group contains one or more ads that share a similar target. For instance, if your target is to increase your sales across individual taxpayers, you can create ad groups like:

• File individual taxes
• personal tax preparation

This increases your conversion rate by significantly improving your ad’s relevance.

Create Stunning and Compelling Ad Copies

Another thing you need to do to set up an effective Google Ads tax preparation service campaign is to create compelling ad copy. Here are the tips that help you with this:

• Your copy should be problem-solving as people often look for products that solve their problems. Put yourself in the customers’ shoes and think about what they want to achieve with your services. Use emotional triggers to tell how your company can alleviate their stress.

“Stressed about tax filing? Let us handle it for you! We are fast, affordable, and offer reliable tax preparation services.

• The headline is the first thing your audience will see, so make it attention-grabbing and provide a clear value proposition. For instance, you can say, “Get Your Maximum Refund – Expert Tax Prep Services in Allentown!
• Make sure to add a clear call-to-action at the end of the ad copy that guides customers towards the next step, whether it’s for booking a consultant or getting a quote. It should have a verb and must be persuasive. An example is “Call now for a free tax preparation consultation.”

Set up Your Budget

You must set up an appropriate budget for your Google ads tax preparation services campaign to avoid overspending. Google lets you set a maximum daily budget for your ads.

If you are just starting out, it’s suggested that you set a low budget and test to see whether your ads are working as expected.

As you collect data and see positive results, you can scale this budget to increase your ad exposure. However, to give you an idea, the average spending on Google ads ranges between $1,500 and $30,000+ monthly.

Continuously Monitor the Performance of Your Set Google Ads

Constantly monitoring your Google ads tax preparation services campaigns is essential to ensure you are getting the desired results for your business. You can use Google Analytics to track important metrics like:

• Conversion rate
• Click-through rate
• Cost-per-click
• Return on investment

Staying updated with these key metrics enables you to figure out what’s working in your campaigns, and you can then fine-tune them to make the most out of your Google ads.

Conclusion

Setting up your Google ads tax preparation service campaigns offers numerous benefits, including increased customer targeting and enhanced visibility. Wondering where you can get reliable Google ads services? Mike Ncube has got your back. With over 15 years of experience and all the advanced tools for optimizing your campaigns, I can help you stand out. 

So, contact me today, and let me drive the results your tax preparation service business deserves!