Google Ad assets, which are called Google Ad extensions, are one of the easiest ways to enhance your advertising and can be rather helpful in boosting the outcomes. Resources are articles that contain useful business data and give many reasons for people to choose your company. The elements that make up Google Ads include various sorts of assets that drive effective advertisements. These are headlines, descriptions, images, videos, ad extensions, and landing pages. Headlines and descriptions are the content of your advert and images/videos are the aesthetics of the ad. Ad extensions add the extra descriptive feature, and the landing page is the web page where clients are redirected once they click your ad.

Why are Assets aka Google Ad Extensions Important?

Google Ads extension has a lot of potential to enhance your search ads for online marketing. They create further details about your business and therefore make your ads easily noticeable and appealing to prospects. You should provide such aspects as the phone numbers, the website references and the prices – so users can quickly find out the necessary information. This in turn can contribute to increased CTR – that is, more people will click on the ad and go to your website. The CTR also has the potential of raising the Quality Score and consequently leads to lower cost per click and making your campaign more rewarding (high ROI).

How to Add Assets?

It’s simple to add assets to your Google Ads campaign:

  1. Go to the tab for assets: In your Google Ads account, locate the “Assets” tab.
  2. Make a New Asset: A new asset can be added by clicking the “+” button.
  3. Select the Asset Type: Choose the kind of item you wish to include, such as headlines, videos, or pictures.
  4. Choose Level: Choose whether to add the asset to a single campaign, ad group, or your whole account.
  5. Set up the asset: Give the relevant details, such as the asset’s labels, content, and targeting choices.
  6. Submit for Review: After you’re finished, send Google the asset for evaluation.

 

Common types of Google Ads Assets

  • Callout Extensions: The use of professional photographs, or providing patients with simple lists of the key aspects of personalized treatment or medications.
  • Sitelink Extensions: Invest in further links to particular pages of your website to allow users to find more related information.
  • Lead Form Extensions: Direct acquisition of leads from your ad which tends to simplify the customer acquisition process.
  • Call Extensions: Include your phone number, which potential customers will be able to use to reach you easily by making a call.
  • Promotion Extensions: Demonstrate special offers and discounts to help create more traffic clicks’ and ‘call to action.’
  • Location Extensions: Display your business address and phone number to help your target local clients locate your business.
  • Price Extensions: Include the price of your products or services to enable customers to acquire various products or services available to them.
  • App Extensions: Make announcements about your mobile app and tell the customers to download the app.

So if you utilize these extensions correctly, they will make the appearance of your ads more informative, captivating, and efficient.

 

 

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