The clever tiny components that Google makes for your advertising without your permission are known as Google advertising automated assets. Thanks to Google’s automatically generated assets function, advertisers no longer have to worry about creating material. Google will be able to create headlines and descriptions for your responsive search advertisements automatically thanks to this technology. These automated assets are ad extensions that Google generates and maintains for you based on information from your advertisements, website, and other pertinent sources. By automating the ad production process, campaigns can be performed more efficiently without requiring manually generating each ad copy element.
How Do Automated Assets Work?
Automatically created assets are a feature that can help you create more effective ads for your Search campaigns. When you turn this feature on, Google will automatically generate relevant headlines and descriptions for your ads based on the information on your website and existing ads. This means you can save time and effort while still getting high-quality ad copy. You can enable this feature at the campaign level or through recommendations in your Google Ads account.
Types of Automated Assets
Google Ads can automatically create different types of assets to help you reach more customers.
- The special tab called ‘‘Location Assets” presents your business address, and your working hours as well as a map that is very useful for small and local businesses as it helps to attract nearby customers.
- Sitelinks Assets are links to particular sections of your website so that owners and users can find the information as fast as possible.
- Call Assets enables people to directly call your business within the ad, and it is simple to reach you.
- Structured Snippet Assets show information about the brands or aspects of your products or services to enable customers to make the right decisions.
- Callout Assets apply to nice details such as “Free shipping” or “24/7 support” to your ads for better appeal.
Why can you not fully rely on Google's automated assets?
While automatically generated assets might save time, they can sometimes cause issues. AI may not be able to comprehend the voice or message of your brand when it generates advertisements. This may lead to advertisements that are unclear or inconsistent with your brand. Your company might suffer from fewer clicks and revenues because of these underperforming advertisements. For example, ads for a golf club might direct viewers to a sign-up page for management software rather than the facility’s website. It’s usually preferable to create ads on your own, making sure they fit your objectives and brand, to prevent these problems.
In summary, Google Ads’ newly introduced automatically generated asset capability can assist account managers save time on tedious copywriting, giving them more time to strategically manage outputs and accelerate performance. The quality of automated asset outputs depends on the quality of the inputs they get. Make sure that all necessary steps have been made to generate excellent landing pages, as well as a solid campaign and keyword structure, before turning on this setting.
