What are Callout Extensions?
You can include callout extensions into your Google search advertising to highlight the advantages of your goods and services as well as your company’s unique selling proposition. You can add additional informational snippets to your Google Ads at the account, campaign, or ad group levels with Google Callout Extensions. Sitelinks and callout extensions are similar; however, callout extensions do not include links. They’re an ideal way to inform customers about deals like free shipping, perks like round-the-clock technical help, and pertinent information about your company.
Why Use Callout Extensions?
Callout extensions are free and very useful for suggesting the characteristics of your products or services in your Google Ads. Including these short informative text pieces into your ads will attract users’ attention, enhance your ad’s visibility and may even increase your click through rate. If you need to highlight unique features, attract attention to a special offer or want to state the benefits of choosing a company or a specific product of your company, callout extensions can be useful in achieving the goal.
How Do Callout Extensions Work?
Google callout extensions are extra textual snippets that you can include in your Google Ads to draw attention to qualities or advantages of your products or services. Within your Google Ads account, you have the option to configure these callouts at the account, campaign, or ad group levels.
All your campaigns and ad groups are covered by account-level callouts, which are generic. Callouts at the campaign and ad group levels are more focused and can be customized for specific goods or services. If you have both campaign and ad group-level callouts for a particular ad, the ad group-level callouts will be shown since Google Ads gives priority to more targeted callouts.
Callout Extension Cost
Callout extensions are free. This means that your Google AdWords campaigns still cost the same cost per click (CPC). They are an optical tool, an apparatus to improve your ads. Ultimately, by providing even more data to accompany the ads you can get more people to click them and get more for your dollar. This can be especially helpful in competitive industries.
Optimize Callout Extension
There are a few things to consider when using callout extensions to increase the exposure and click-through rate of your advertisement.
- They are limited to search network campaigns.
- Refrain from using the same words throughout your ad content and callouts.
- You don’t have to worry about manually choosing the top-performing extensions because Google will show them to you automatically.
- Don’t forget to use sentence case, keep your callout language brief, and stay away from emojis and symbols.
These pointers will help you employ callout extensions to enhance the performance of your ads.
Even though Google callout assets are optional for search advertisements, using them is almost always beneficial. You can boost your CTR by creating relevant callouts that resonate with your target audience using the advice and examples provided above.
