What are Image Assets?

Advertisers can improve their current text advertising with rich, relevant pictures by uploading image assets. With eye-catching images of products or services that complement the content of their text advertisements, image assets can assist advertisers improve performance. One of the 19 ad extensions that are applied to your Google Search ad placements in real-time as they show up on search engine results pages is the Google Ads image extension. These ad extensions, in contrast to the majority of others, do more than just use text to increase your visibility in search engine results as it’s easy to ignore search advertising because they’re usually text-based. 

How to Set up Image Extension

To add images to your Google Ads, you’ll need to follow these simple steps:

  1. Go to the Extensions Tab:
  2. Select “Ads” in your Google Ads interface.
  3. Then, from the drop-down list accompanying this option, choose “Extensions”.
  4. To create a new extension go to the bottom of the Extensions tab and find the blue button on the left that says “+ Extension”.
  5. This will open a new window and there, you can create your image extension.
  6. You get to select the picture that you wish to appear alongside the ad that you are placing.
  7. Ensure that it is very clear and that the image that relates to the ad is relevant.
  8. This is the website page that you would like consumers to visit each time they click on your image advert.
  9. After posting your picture or logo and your website address, go to the “Save” tab.

By applying image extensions, your ads will be more distinct and recognizable, which will lead to more traffic. Make sure the images used are properly chosen and they should complement the product or service offered. Experiment with different images in order to determine which ones elicit the most response.

Requirements of Image Extension

Google encourages you to utilize images in your advertisements that are relevant to the search terms that users are using. The pictures must be understandable, clear, and consistent with what visitors will see on your website. You must have a clean past, be running text advertisements, and have had your Google advertisements account active for at least ninety days to use picture advertising.

Additionally, your company must fall into one of the qualifying categories. The pictures you use ought to be original to you and adhere to certain guidelines. They can’t have too much text or blank space, be blurry or distorted, or contain inappropriate content like nudity.

Your pictures have to be in PNG, JPG, still GIF format when saving. They can be square, similar to a photo frame, or wider, similar to either a landscape painting. 

Size requirements are depending on which shape you pick:

  • Square (1×1): The minimum that can be used is 300 pixels by 300 pixels but 1200 pixels by 1200 pixels is advised due to quality.
  • Landscape (1.91×1): The smallest ad size allowed is 600*314 while the optimal size is 1200*628.

You can modify the way your advertisements appear in Google search results by using the appropriate image extensions and campaign configuration. Although it is very easy to put up picture assets, it usually takes skill to optimize them and use the data to influence additional initiatives.

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