What are Locations in Google Ads?
Locations in Google Ads are the geographical areas which you select to hit the target audience. It is an important feature in google ads which many people might not be aware of or wouldn’t know its benefits or how it works. This blog covers the information regarding the locations in google ads, its importance and how it can be set up.
Locations in google ads are also referred to as location-targeting or geo-targeting. These are the specific locations to select based on where your advertisements are to be shown. It targets audience by location and lets your advertisements only appear to people in the selected location or number of locations. This allows you to hit your target audience where you may find your potential customers and not in unnecessary locations where people may scroll down your ad.
Benefits of location-targeting
Connect with relevant customers who might be searching for businesses in your region and might likely engage.
Allows customized marketing by creating tailored campaigns such as personalized messages that resonates with local customers by targeting local or cultural events or using regional languages.
Save money by spending your expense at the right locations that serves you and avoid wasting the money on ads that reach a location where you may not find your potential customers.
Boost ROI by spending on relevant areas where the target population is most likely to convert thus increasing conversions.
Explore new markets or areas by running smalling campaigns in potential regions in a budget without significant risks.
How to optimize the location-targeting in google ads?
Research and identify the target locations accurately where you would find a higher concentration of potential customers.
Use google trends which is a tool which shows the interest people have in a certain keyword or topic, and use those keywords along with location-targeting.
Adjust bids and optimize them based on the conversion rates of various regions.
Analyze the data of your locations to see which regions drive more conversions and spend accordingly, focusing on the regions which have higher conversion rate.
Exclude the regions where the ads do not perform well or drive low conversions.
Use location or call extensions that display the address or phone number of your business for the customers to immediately contact you.
Locations in Google Ads play a crucial role in effective marketing and communicating with the target population. It helps you reach the relevant geographical locations where you may find your potential audience. Whether you want to increase footfall in your store or clicks on your online store, optimizing locations on google ads are a powerful tool to drive conversions and reach your revenue goals.
How to use location-targeting in google Ads?
Setting up location for google ads is very simple and can be done by following few steps
Step 1: log into your google ads account and enter the google ads dashboard
Step 2: click the settings tab and then select locations that appears in drop down menu
Step 3: Type the desired location in the search bar that appears in the location tab
Step 4: click advanced search to add more locations, exclude locations where you don’t want your ads to appear, or target nearby regions.
Step 5: review the locations or regions you have selected on the map and click save.
