What are Recommendations in Google Ads?

The Google ad’s recommendations work by analyzing the account’s history, the performance of the campaign, and your campaign settings or trends for the recommendations to generate. These recommendations are customized and made relevant to your campaign, which means you won’t be receiving all kinds of recommendations and sometimes may not receive recommendations at all.

Google Ads offer you five types of recommendations, which include

• Ads and assets

This recommendation helps in optimizing what a user sees, which compels them to click the ad. These recommendations include creating a new ad, refining the ad, using optimized ad rotation, improving your responsive search and display ads, and organizing your ads in ad groups. The assets help in improving the clickthrough rate and maximizing the performance of your campaign.   

• Biddings and budget

These recommendations help you find the right bidding strategy that aligns with your business goals, and the campaigns are not limited by budget. The recommendations may suggest adjusting your budget to maximize conversions, allocating the budget to well-performing campaigns, and using an efficient bidding strategy to receive more clicks or target audiences in a set budget.

• Automated campaigns

The Google ad recommendations may suggest you simplify your management of the campaigns by automated settings such as automated bid strategy, automated targeting, and creating an ad campaign.   

• Keywords and targeting

Since keywords play a crucial role in reaching the target audience, google may provide recommendations to optimize keyword matching and adding. You may be given suggestions to create new keywords, use broad-match keywords, exclude non-performing or redundant keywords, and refine audience targeting.

• Repairs  

Another type of recommendation provided by Google ads includes repairs. These suggestions are provided to help you fix issues in your account and improve its performance. These recommendations may suggest you add an ad in each ad group, add keywords to each ad group, fix low CPA targets, disapproved Gen campaign assets, disapproved site links, etc.

• It helps you improve campaign performance without spending much time
• It helps you allocate budget more effectively on well-performing areas
• It helps you make informed decisions based on historical data.
• Ensures you are up to date with advanced features and changing market trends, so your campaigns are competitive.

Google Ads provides various performance optimization tools, one of which is recommendations in Google ads. It is a powerful tool that helps you improve the performance of your campaigns by providing you with data-driven insights and suggestions to improve it. By implementing the impactful suggestions provided by the recommendations tool in Google ads, you can enhance the performance of the campaign, optimize the use of the budget, and remain competitive in the market.