What is a Call Only Ad in Google Ads?

As more and more people access websites on their phones, you want to be there when potential clients need you most. Call-only Google Ads campaigns use phone calls to establish a direct connection between marketers and the target people. The user’s click will immediately call your company directly, rather than directing them to a URL from your website. This approach works especially well for high-value purchases, local companies, and building a relationship of trust with your audience.

How to Make Call-Only Ads Effective?

Google call ads are an effective marketing platform that serves to help people call your business. But as with any other ad formats they must be optimized differently from traditional text ads.

Headlines:

It has also pointed out the need to adopt appropriate headlines which is a central aspect in the consideration of call ads. Custom headers are beneficial when used to convey a specific message, but they can be cut short across devices. On the other hand, leaving the headline blank forces Google to complete the phone number thus reaching all devices.

Ad Extensions

With ad extensions that can add great value to call ads, the visibility of your ads can be greatly boosted. Using anchors that include your business address or website in your ads can make your ad pop up more often and generate more click-throughs. This leads to higher visibility generally calling rates and improved conversion results.

Google Forwarding Numbers (GFNs)

GFN specifically refers to the forwarding numbers that are a part, and parcel of call-only ads, for analyzing the actual outcomes of the marketing strategies. Have a GFN instead of your usual phone number so that you can tell whether the leads are from your ads or from some other source. This useful information can be used to evaluate ROI for call ad campaigns and adjust the advertisement strategy. 

How to Set up Call Only Ads?

1. Enable Call Reporting

If you want to know which calls originated from ads, you first turn on call reporting. Here’s how:

  • Go to Google Ads.
  • Locate the Tools tab click on it and then click on Account settings.
  • Under Call reporting, turn it On.

This will allow you to track calls from call-only ads, call extensions, and location extensions.

2. Set Up Conversion Tracking

Conversion tracking helps you measure the success of your call-only ads. To set it up:

  • Go to Tools and Settings> Measure, click Conversions, then + New conversion action.
  • Choose Phone calls and select Calls from ads using call extensions or call-only ads.
  • Set a minimum call length to count as a conversion.
  • Name your conversion action, assign it a value, and choose an attribution model to determine how credit is assigned to different interactions.

3. Create a New Call-Only Campaign

Now, you’re ready to create your first call-only campaign:

  • Go to your Google Ads account and make a new campaign by clicking on the + button.
  • Choose a particular type of campaign and its objective (for instance, “Call leads”).
  • Organize ad groups and come up with great ad text.
  • You should also set the target audience and bidding strategy.
  • It will be useful to include your telephone number in the advertisement.

Just in case make sure to keep on checking the performance of the campaign in order to activate corrections if necessary. This way, any call-only campaign will prove useful for generating leads and eventually making sales.

Call-only ads would be advantageous for any company that interacts with leads via phone or in person. Call campaigns can also help any company that offers last-minute, urgent services.

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