What is a Google Ads Budget?
The daily limit you are ready to pay on a campaign is known as your Google Ads budget. But, how successful your advertisements are will determine how much money you spend each day. On certain days, Google may spend up to twice as much as your daily budget; on other days, it may spend less. Although Google Ads does not have a minimum expenditure restriction, campaign efficiency depends on having a reasonable budget. Your Google Ads expenses are determined by several variables, such as your target audience, bid and bidding technique, ad rank, scheduling, and current market trends.
Why are Assets aka Google Ad Extensions Important?
Google Ads extension has a lot of potential to enhance your search ads for online marketing. They create further details about your business and therefore make your ads easily noticeable and appealing to prospects. You should provide such aspects as the phone numbers, the website references and the prices – so users can quickly find out the necessary information. This in turn can contribute to increased CTR – that is, more people will click on the ad and go to your website. The CTR also has the potential of raising the Quality Score and consequently leads to lower cost per click and making your campaign more rewarding (high ROI).
How to Add Assets?
It’s simple to add assets to your Google Ads campaign:
- Go to the tab for assets: In your Google Ads account, locate the “Assets” tab.
- Make a New Asset: A new asset can be added by clicking the “+” button.
- Select the Asset Type: Choose the kind of item you wish to include, such as headlines, videos, or pictures.
- Choose Level: Choose whether to add the asset to a single campaign, ad group, or your whole account.
- Set up the asset: Give the relevant details, such as the asset’s labels, content, and targeting choices.
- Submit for Review: After you’re finished, send Google the asset for evaluation.
Common types of Google Ads Assets
- Callout Extensions: The use of professional photographs, or providing patients with simple lists of the key aspects of personalized treatment or medications.
- Sitelink Extensions: Invest in further links to particular pages of your website to allow users to find more related information.
- Lead Form Extensions: Direct acquisition of leads from your ad which tends to simplify the customer acquisition process.
- Call Extensions: Include your phone number, which potential customers will be able to use to reach you easily by making a call.
- Promotion Extensions: Demonstrate special offers and discounts to help create more traffic clicks’ and ‘call to action.’
- Location Extensions: Display your business address and phone number to help your target local clients locate your business.
- Price Extensions: Include the price of your products or services to enable customers to acquire various products or services available to them.
- App Extensions: Make announcements about your mobile app and tell the customers to download the app.
So if you utilize these extensions correctly, they will make the appearance of your ads more informative, captivating, and efficient.
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