What is Ad Preview and Diagnosis
The Google Ad Preview and Diagnosis Tool aims to examine your ads in real time. It also provides a preview of how your ad will appear across several search networks and geographical locations. You can observe which assets and advertisements are showing up for your term. The tool will indicate whether your ad can be displayed under the specified area and language when you enter a search keyword.
Why you should not search your ads on search engines?
Searching for your ads on search engines can lead to a negative impact on your ad campaign performance. However, when searching for your ad, your ad could be shown in the search results, yet does not produce meaningful clicks, which results in a low click-through rate (CTR). Search engines consider a low CTR to mean your ad isn’t relevant or interesting, and may remove your ad, limiting impression and causing your CTR to further plummet. Also clicking your own ad will cost you without producing useful conversions. If you want to avoid these issues use the “Ad Preview & Diagnosis Tool” to check how your ads look without affecting your campaign’s performance or your budget.
Why Use the Google Ad Preview Tool?
By using this tool, you can:
- See your ad without affecting its performance: This allows you to look at your ad without triggering impressions or clicks so that you don’t negatively affect the ad’s performance metrics.
- Diagnose ad issues: The tool will tell you why your ad isn’t running if the problem is not budget, keyword, or review status.
- Check your ad’s appearance: You’ll see how your ad appears across different devices and different locations. That tries to help identify things like storing truncated text and inappropriate URLs.
- Optimize your ads: A preview is essentially the first place you can analyze what’s working (and what’s not) for your ad performance through the listing of opportunities to run a better ad such as targeting the correct audience in question, relevant keywords, as well as compelling ad copy.
In general, the Google Ad Preview Tool is a great tool to have for advertisers to be certain that their ads are running without a hitch.
How to Use Google Ad Preview Tool?
Using Google Ad Preview Tool is very easy. All you have to do is enter a keyword into the box in which you want to check your ads against the country that you would like it to be shown and the language, location, and device it is shown. This will also show you, on the Google Search screen, how your ad will look in a search result for that given search query and setting.
I hope you have a thorough understanding of Google Ad’s “Ad preview & Diagnosis tool” feature. The ad preview tool is quite user-friendly and easy to use, and it can be very helpful if you have specific issues about how your advertising is being displayed.
