What is an optimization score?
The Google Ad optimization score is a metric that is designed to evaluate the performance or health of your Google Ad account. The score ranges from 0 to 100%, which demonstrates how well your ads are performing. The optimization score can be found in the Google Ad account under the recommendations tab. Along with the score, it also provides recommendations to optimize each campaign. With each recommendation, it also demonstrates the impact it will have on the score after implementation.
How is the optimization score calculated?
To decide whether the Google ads recommendations should be considered to maintain or increase the optimization score, it is important to know how the optimization score is calculated. So the google calculates optimization scores in real-time and is based on various factors, which include
- Statistics
- Account settings
- Account or campaign status
- Impact of current recommendations on campaign
- history of implementing or rejecting the recommendations.
The optimization score updates in real-time and changes instantly as you make changes or implement any recommendations, providing dynamic updates.
Types of recommendations to improve the score
The optimization score can be improved or maintained by implementing the recommendations provided by Google. The recommendations are divided into five categories, which include
- Repairs: Repair or fix technical problems, which may be improving landing page experience, loading times, conversion tracking, or fixing ads that don’t take the audience to the correct URL.
- Bidding and budgeting: You may also be recommended to adjust bids or tweak the budget for the optimization of the ads and improve the optimization score.
- Keywords & targeting: This recommendation tells whether you are using relevant keywords in your ads and reaching the right audience. It may recommend you add new high-performing keywords or exclude irrelevant ones.
- Ads and extensions: Another recommendation for optimization score is for ads and extensions to make the ads more engaging to draw users’ attention and clicks and add extensions such as site links or callouts.
- Automated campaigns: Google may recommend implementing smart bidding strategies or automated campaigns. They might make your work easy and save time, but they may not always be the best option, so careful consideration before implementation is crucial for an optimized score.
Understanding optimization score
Google displays a few details about the optimization score at the top of the page, which includes
Green check mark: The green mark indicates that Google understands your bidding strategy and aligns the optimization focus based on that strategy.
Yellow question mark: This mark indicates that the strategy is unclear to Google, and the focus is based on the recommendations provided by the Google Ad.
Red minus: The red minus indicates that the optimization score has defaulted to a conversion focus, and there is a need for a new bidding strategy.
The optimization score is the key Google metric that helps in analyzing the performance and effectiveness of the campaigns. Keeping an eye on the score and implementing changes or recommendations may help ensure that the optimized score is maintained or improved and drive results for your campaigns.
