What is Display Path in Google Ads?

In text ads, the Display Path is a component of the Display URL, which is usually shown in green font above the description and beneath the headline. In order to provide search engine visitors with a basic sense of where they would be taken after clicking on the ad, a display URL is not an active link at all. The words and phrases you enter in the forms should provide a more detailed description of the product or service that is advertised in the ad.

In Google Ads, you can add a little extra info next to your address to help people understand what they’ll find if they click on your ad. These are called Path 1 and Path 2.

  • Path 1 is like a category sign, like “Flowers.”
  • Path 2 is more specific, like “Fresh Tulips.”

The path text should offer the user a hint of what to expect from your landing page, but it shouldn’t be exactly the same as your final URL.

Why Display Paths are Important?

Paths 1 and 2 are important since they improve the clarity and user appeal of your advertisement. They increase trust and encourage individuals to click by helping them understand where they will go after clicking your advertisement. You can improve your ad’s overall effectiveness on Google and its exposure in search results by using pertinent keywords in your path. Your advertising efforts may benefit from more clicks, cheaper expenses, and improved outcomes as a consequence.

How to Setup Display Ads

  1. Create or modify an ad first in order to specify Paths 1 and 2 in Google Ads.
  2. Next, type in the URL that you would like visitors to visit after clicking on your advertisement.
  3. Next, provide Paths 1 and 2 basic, relevant keywords. These keywords help Google understand your ad’s content and display it to the appropriate audience.
  4. At the end, save your ad.

Optimize Your Display Path

It’s important to include display paths, or clear website addresses, in your advertisements, particularly if your company name isn’t well-known. “ABC Flowers” alone may not tell you what they sell. “ABC Flowers – Tulips,” however, will tell you just where to go. You may save money and increase the effectiveness of your advertising by employing clear display URLs with pertinent keywords to draw in the proper audience.

Guideline

Similar to the website addresses displayed in your advertisements, display URLs have a character limit. They should have the same primary website address (such as xyzshoes.com) as the website you’re connecting to, be concise (about 35 characters), and be clear. As long as it stays below the restriction, you may even add subdomains (like [invalid URL removed]) or folders (like /coolshoes) to the address in your advertisement.

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