What is Google Ads?

Businesses can advertise on Google through Google Ads. For Google to display your advertising to those who are looking for similar goods or services, you must pay them a price. The price is determined by your bid amount. When they search for anything, your ad can pop up. This is how it works:

1. Create an Ad: You draft an ad for your product or service.
2. Choose a Price: You decide how much money you’ll spend if an ad clicks.
3. Wait and See: Google shows your ad to people looking for things like your product.
4. Pay Only When Clicked: You only pay money when someone clicks on your ad.

Here are five types of Google ads:

1.    Google Search Ads

These Google ad types are the most basic ones. They are the first results to appear in the search. You can select from a variety of search ad formats, such as standard text advertising or ones that allow customers to contact your company directly.

2.    Google Display Ads

Google Display Ads are pictures or images that you might see on websites. They’re different from the text ads you see when you search for something.

3.    Shopping Campaigns

These ads show pictures of your products, their names, prices, and where you sell them. People see them when they search for specific things on Google.

4.    Google Video Ads

These are YouTube advertisements that play. They are online advertisements that resemble TV commercials.

5.    Google App Ads

These ads help you promote your mobile app to the right people. They’re great for apps that are already out there or ones you’re planning to release (for Android only).

6.    Performance Max

This is a new type of ad that Google created. It combines different kinds of ads and shows them on many places like Google Search, YouTube, websites, maps, and even email. Google makes these ads better for reaching different people.

Google Ads displays ads according to your bid, the quality of the ad, and its relevancy to users. Here’s what Google considers picking the ad:

Your Offer:

This is like your bid in the contest. You set the highest amount you’re willing to pay for someone to click your ad. There are three ways to CPC, CPM and CPE.

Ad Relevance:

Think of this as how well your ad matches what someone is searching for. The closer your ad matches their search, the better chance you have of winning.

Ad Quality:

This is about how good your ad is. Google considers elements such as the ad’s catchiness and likelihood of click-through.

Google Ads has numerous benefits for your company. To maximize its potential, choose an appropriate ad type, keep an eye on its performance, start with a clear plan, and continuously refine it.