What is Google Analytics?

Google Analytics uses page tags to collect user data from all website visitors. Each page’s code includes JavaScript page tags. Google’s data-gathering servers collect data from each visitor using this tag, which is embedded in the visitor’s browser. Google Analytics can then generate customized reports that monitor and display data on website traffic, average session lengths, sessions by route, page views, and other metrics.

After reading the Google Analytics explanation, you will understand that it collects a variety of information about your website and its visitors. This data contains:

• How users arrive at your website.
• How users interact with your website’s content.
• The attributes of your website’s audience
• How many visitors to your website convert

Dimensions and metrics are the foundations of Google’s analytics studies. Dimensions are the characteristics of your results, such as the city from which traffic originates, the page you are calculating, or the social media platform under consideration. Metrics are quantitative measures for specific dimensions. For example, if you want to know how your ads are performing in specific cities (the dimension), your metric will be the number of paid sessions you’ve registered.

Google Analytics is completely free to use online, with no subscriptions or purchases required. In addition, it provides free tracking statistics, numbers, and analysis. To join Google Analytics, you will need a Gmail account, which you can create for free if you don’t already have one. The service includes many guides, support pages, videos, and straightforward navigation and application tools.

New features are regularly added, and the Web Analytics software has evolved into a high-end solution for small, medium, and large (multinational) businesses. Google Analytics provides information about your audience’s age, gender, interests, device, and location. Real-time monitoring allows you to track the operation of a website or device. Such reports are constantly updated, and any interaction with your website is reported seconds after it happens.

First by establishing a separate Google Analytics account. You can use your existing Google account for Gmail, YouTube, or any other Google product to get started. Do not use someone else’s account to manage your Google Analytics data. If they leave your company and your Google Analytics account has been registered in their name, you will lose all of your data and will have to start over. If you need someone else to manage your Google Analytics data, do not give them full access to your account.