What is Manual CPC Bidding?
If you want to run an ad on Google and set a maximum amount you can pay on each click on your ad by yourself, then the manual cost per click (CPC) bidding method is the right strategy to use. This bidding method allows you to control the maximum amount you are willing to pay for each click on the Google ad, unlike the automated bidding method, which sets the amount for you. This allows you to have full control of your campaigns based on the amount you are willing to invest in them and pay only when the users are interested enough to click on your ad. Let’s look closely at how manual CPC bidding works, its benefits, and best practices.
How does Manual CPC bidding work?
Manual CPC bidding in Google Ads allows you to set the maximum amount you can pay for each click on your ad. This also provides you with the freedom to adjust the bids based on the performance of your campaigns.
For example, if you have set $0.56 for each click on your ad, then you only pay $0.56 when someone sees and clicks on your ad, and nothing goes out of your wallet if the person doesn’t click the ad and only sees it. If 11 people see your ad and only 5 of them click it, then you only must pay for 5 people who click your ad and not all 11 of them who see it.
Benefits of Manal CPC bidding
There are various benefits of manual CPC bidding, which include
- Enhanced control: the manual CPC bidding gives you full control to set the maximum amount with a single click on your ad. It helps you to adjust the bids accordingly based on the performance of the ads.
- Effective spending: Even if you have a limited budget, you can effectively spend on campaigns with manual CPC bidding. With a limited budget, you can focus on the ads that provide you with increased conversions.
- Quick changes and adjustments: since bidding is set manually, you can adjust whenever you want, depending on the performance, and take immediate actions to improve results.
How to optimize manual CPC bidding
- Analyze previous data: Analyze the performance of the previous ad campaigns, spend accordingly, and set bids on high-performing ads.
- Set realistic bids: Setting realistic bids that are neither too high nor too low by keyword research and analyzing data from the previous campaigns. Review the keyword performance and adjust bids accordingly. You may start with a low bid when setting manual CPC and then gradually increase the rate based on the performance.
- Monitor performance: Regularly monitor the performance of the ads through metrics such as conversion rate or click-through rate and analyze how bids impact the ads. This will help you find the areas for improvement and adjust accordingly.
- Use relevant keywords: Use keywords that are relevant to your ad to generate clicks that may turn into sales instead of irrelevant keywords that may not convert your cost per click into sales.
Whether you are setting up your new business or an already established business but want full control over your ad campaigns, then manual CPC budgeting will benefit you in either case. With manual CPC bidding, you can maximize your sales and achieve your marketing goals within a budget. Monitor, analyze, and improve regularly, you can maximize the benefits of Manual CPC bidding.
