What is Phrase Match Keyword?
When someone searches for your exact phrase or closely related variations, with other words either before or after, the Phrase Match keyword shows your ad. To be more precise, phrase match ensures that your advertisement appears when users search for the exact words you have selected, even if there are other phrases before or after. It also works if someone looks for terms that are extremely close to the ones you have selected, such as acronyms, misspellings, singular or plural versions, and more.
Why Choose Phrase Match?
For advertisers who want to strike a balance between control and reach, phrase match is an ideal choice. It enables your advertisements to appear for queries that closely resemble your targeted keywords. By doing this, you can make sure that your advertisements are relevant to users’ search terms, which may increase clicks and raise your Quality Score. Better ad placements and reduced expenses per click are associated with a higher Quality Score. A smart balance is phrase match, which allows you to target a certain audience without losing out on potential clients. It’s a reasonable way of connecting with individuals who are actively looking for what you have to offer.
Phrase Match vs Broad Match
The two keyword match types in Google advertisements that influence how closely your advertisements match search queries are Phrase Match and Broad Match. Targeting certain phrases and nearby variants, phrase match is more accurate. For advertisers seeking a mix between reach and specificity, this allows you greater control over when your ads show up.
Conversely, Broad Match is less accurate and captures a wider variety of variants and related queries. Advertisers who want to experiment with new keywords and optimize visibility have greater flexibility but less control.
How to Add Phrase Match?
- Find the campaign you wish to change after logging into your Google Ads account. You may also start a campaign if you’re new.
- Select “Add” (often found under “Keywords”).
- Select “Phrase match” from the list of choices.
- Enter the exact term you would want your advertisement to appear for, surrounded by quotations.
- Decide how much you’re willing to spend on a click by setting your bid amount.
Phrase Match for Negative Keyword
By using negative keywords, you can avoid spending money on pointless searches. They operate in a different way than standard keywords, emphasizing precise spelling over near versions. Keywords that match negative phrases prevent searches that contain the precise phrase you enter, in the same order. The addition of “free shipping” as a negative phrase match keyword, for example, will prevent your advertisement from appearing for searches such as “best tulips bouquet free shipping.” This enables you to target the most relevant queries and manage your ad budget.
In Google Ads, phrase match provides a decent mix of flexibility and control. Because search behaviors and trends are ever-changing, mastering Google Ads is an ongoing learning process. Continue to actively manage and update your campaigns. To better understand user behavior and improve your phrase match approach, analyze the data you receive. You can maximize your targeting by employing negative keywords skillfully. Adopt this continuous process of development to build stronger and successful campaigns.
