What is Shared Budget in Google Ads?

If you have a single budget and have various campaigns running simultaneously, efficiently allocating the budget across campaigns may require a lot of time and effort to make an informed decision. However, the shared budget in Google ads makes this process simple and easy, by automatically adjusting the budget across multiple campaigns efficiently. This feature automatically allocates the budget based on the campaigns that deliver optimum results. It allows you to invest more in ads that are high-performing and saves your budget from being spent on less-performing ads.   

• Optimal resource allocation

Manually allocating a single budget in multiple campaigns can be a tiring experience and has a chance of mistakes. But with a shared budget feature in Google ads, once you set the budget, it automatically reallocates the budget within the multiple campaigns.

• Increased flexibility

The shared budget feature allows you to increase or decrease the budget according to the performance of the campaigns. If one of the campaigns doesn’t perform well, some of the portion of the budget can be reallocated to the ones that perform well.

• Maximized return on investment

By optimum resource allocation on ads with similar goals, you can increase or maintain the performance of the campaigns. With continuous high performance and increased conversions, while remaining within a budget, the return on investment on the ad can be maximized.

• Save time

By automatically adjusting the budget on campaigns, the shared budgets in Google ads save you time, as it is a time-consuming process when done manually. The time saved on this process can be invested in other areas of marketing to maximize the results.

• Group similar campaigns

For efficient use of the shared budget feature in Google ads, use campaigns with similar objectives, goals, or target audiences to optimize their performance and receive similar outcomes.

• Regularly review and adjust the budgets

Review the campaigns regularly to track how the set budget is being distributed among the campaigns and adjust if needed to optimize performance and results.

• Monitor the budget performance

Timely monitoring of the performance of the campaigns ensures that the budget is being utilized on the right campaigns. Make timely adjustments by increasing the budget for high-performing ads and avoid spending on underperforming ones.

• Use relevant keywords and ad placements

Using relevant keywords and an appropriate ad placement that targets the potential audience for your business is crucial for optimized use of budget and preventing the ad spend on irrelevant clicks.

A shared budget in Google ads is an efficient feature for utilizing a single budget on multiple campaigns. By automatically adjusting the budget on multiple campaigns it lessens the work of the advertisers and efficiently allocates budget according to the performance of the campaigns. However regular monitoring of the budget allocation and performance and appropriate grouping of the campaigns with similar goals is crucial for efficient use of shared budget features.