What is the Asset Library?
The free web tool Google Ads Asset Library can be used to manage Google Ad campaigns. The Asset Library means that all the materials that can be used during the campaign, for instance, photos, logos, and videos, are in one place, which saves time and lets ad managers share information needed for campaign creation. The Asset Library can help you manage your assets and make quick and simple modifications, regardless of whether you run display advertising, YouTube ads, or video campaigns.
Why use Google Asset Library?
The Google Ads Asset Library is a great tool for managing your creative assets. It stores all the text, images, video, and files in one place, so there’s no worry about searching for the same item for other advertisements. The assets can be arranged in categories, one can easily look for the required asset and the files can be shared too with the team. This helps you work more efficiently and create better-looking ads.
Ways to upload files
- Automatic: If you’re creating an ad and upload a new image or a video it goes to the library once it’s uploaded.
- Manual: It is also possible to add content individually by pressing the plus button in the Asset Library section. From there you can upload a file, add a link to a YouTube video, or create a folder to store your information.
- Direct File Uploading: Adding pictures and movies to your Asset Library is simple. To add files to your library, just click the “Upload” button and choose the files from your computer or mobile device.
- Uploading a Folder: To add several files more quickly, zip them together and upload the folder to your Asset Library. You can manage all your assets in one location thanks to this.
- Adding from YouTube: You can add YouTube videos and photos straight to your Asset Library. Choose the right material, log in to your YouTube account, then click the YouTube symbol.
To delete an asset from the Asset Library, simply check the box next to it and then click the “Remove” button.
How to keep your Google Ads Library Organized?
To best organize your Google Ads Asset Library, make separate sub-folders for at least images, videos, and ad campaigns. Name your files clearly, but not necessarily informatively, so you should name your file “Branding Image’’ or “New Launch Video”. People can easily filter out events using tags such as product names or keywords for easy identification. This will of course prove greatly beneficial in the future as your library of assets continues to expand, making it much easier to find and organize them.
One important feature that makes ad production quicker and simpler for everyone is the Google Ads Asset Library, which gives you access to all your materials in one location. You can upload files, YouTube movies and photos, and even entire directories using Asset Library. Now is the ideal time to begin using Asset Library if you haven’t before.
