What is the Business Logo Asset in Google Ads?
Business data lets you add business assets, such as a company name and logo, to your current desktop and mobile text advertisements. You can boost click-through rates and brand identification by using your company name and logo in your ads. All campaign types can benefit from this ad extension, but search campaigns particularly benefit from adding a new visual element. You must first finish the advertiser verification program and fulfill the technical criteria for the assets before you can use a logo and a company name in your Google Ads.
Logo Requirements
The logo should look like a small icon. It should be simple and easy to recognize, even when it’s very tiny. Use only pictures, no words. Make sure the important parts are in the center of the image. It should be square and have a size of 1200×1200 pixels or larger, but at least 128×128 pixels. The file should be a PNG or JPG and smaller than 5MB.
How to Add Business Logo in Google Ads
To add your logo to Google Ads, first log in to your account. Next, navigate to the “Ads & assets” area. Select “Business logo” under “Assets,” then press the “+” button. You can either upload a new logo or select one you’ve already saved. Once you’ve chosen your logo, save it. While Google might automatically add a logo from your website, manually uploading it gives you more control over the image and its quality.
How to Make Your Logo Stand Out?
To make the most of your logo in Google Ads, Keep it Clean and Simple, your logo should be easy to understand at a glance. Do not make your logo design too complicated, in case its detail does not fit the small ad space well. The colors you choose for your logo must be in contrast with the background of your advertisements. This will certainly assist your logo to get noticed.
Change logos as you test them out when incorporating them into your ads. Your logo could be colored in another way, made less complicated, or this area could be stressed. Your logo should satisfy the first principle for branding by looking good whether big or small. The best attachment format for this, therefore, is a vector format, since the images can be scaled to different sizes without distortion.
Changing Your Logo in Google Ads
In Google Ads, you can alter your business name and logo as many times as you want. But normally it is better to leave them intact to enhance top recognition of your brand. Whenever you alter a name or logo on a substantial level, you need to update them in Google Ads. Either have it bigger right from the beginning or have small adjustments after small adjustments whenever one feels like it.
Google Ads is among the most effective means of enhancing the online recognition of a brand and subsequently the experience of prospective consumers as they include a logo. It is possible to build on your brand’s visual identity and optimize Google Ads outcomes further by employing the procedures within this guide and other tips for logo optimization.
