What is the Business Name Asset in Google Ads?
A business name asset in Google Ads is a business name that can be added to text ads to help connect with customers. This will make it easier for users to identify which results are sponsored ads. Businesses may find it easier to stand out as a consequence of this adjustment, but other users may find it irritating since it makes advertisements appear more like standard search results. Google was criticized in the past because it was sometimes hard to determine if a result was an ad or not. Ads appearing as organic listings are not to everyone’s liking; some individuals want unbiased search results.
How to Add a Business Name
To add your business name to your Google Ads, first log in to your Google Ads account. Then, go to the “Ads & Assets” section and choose “Assets.” From there, select “Business name” and click the plus button to add a new business name.
Business Name Specifications
Your account must fulfill certain requirements to utilize Google Ads’ powerful function of showcasing your company name and logo. The name you use for your website must match the name of your company as it appears on your website and in your company’s legal documents. Your account should have active campaigns, be in compliance with Google’s regulations, and have been active for more than ninety days.
You must be in an industry that qualifies and has spent money on search advertising within the last 28 days. You will also need to finish Google’s Advertiser Verification Program if you are a SaaS provider. You can put your branding into your Google Ads ads when you’ve fulfilled these prerequisites. The name should be visible on your website pages and must be no more than 25 characters long. You can find your company’s legal name in the “Tools and Settings” section under “Billing.”
Benefits of Name Asset
Including a business name in Google Ads, ads help increase potential clients’ trust in your brand. It strengthens the individuality of your business and makes the ads stand out more from the competitors. Higher click-through rates, improved ad recall, and eventually more qualified leads and conversions can result from this.
The business name should be clearly presented in a consistent place within your ad creative, like the top or bottom, for optimal results. Inconsistencies between the company name on your website and your Google Ads account can result in problems with ad approvals or the advertiser verification procedure. Google wants to make sure the data is correct and reflects your actual company identification. All of your online assets, including your website and Google Ads, should utilize the same authorized logo and legitimate company name.
Managing Your Company Name in Google Ads
The amount of times at which you can change the company name in your Google Ads account is not strictly limited. To maintain brand identification, it is typically advised to retain certain components throughout time. Minor adjustments can be made as needed, but any changes to your company name or logo should be reflected in your Google Ads assets.
