What is the Display Network?
Visual banner ads, or display ads, are what you see everywhere on websites that run advertisements. Your Google ads may appear on more than 3 million apps, websites, and videos that are part of the Google Display Network. Reaching people while they explore millions of websites, apps, and Google-owned properties like YouTube and Gmail is made possible via Display Network. Joining this network will significantly improve the number of views on your ads as it reaches 90% of all internet users worldwide. Probably the easiest approach to increase your customer base and get new conversions is through display campaigns, which provide a smart and easy way to handle the many moving parts of display advertising.
Why use the Google Display Network?
One affordable option for expanding brand exposure and reaching a large audience is through the Google Display Network. When it comes to search advertising, GDN beats out a lot of the competition and lets you place ads on almost any blog or website that relates to your target keywords.
You can target people who have GDN according to their demographics, interests, and intent. This makes it easier to reach your ideal clients because there will be less competition for keywords and a reduced cost per click. Plus, the visual nature of display ads lets you get creative and stand out.
Unlike search ads, GDN lets you target audiences beyond just keywords. You can target specific websites, audience affinities, in-market segments, and more. This gives you greater flexibility in reaching your ideal customers.
How does GDN work?
The Google Display Network (GDN) can target users based on interests. For interests, choose from broad categories or create custom ones using keywords. Another option is “in-market audiences,” reaching people actively researching similar products. This could be someone who viewed triathlon gear reviews online. You can even combine these with demographics. Remember, the more specific your targeting, the fewer people might see your ad, so test different combinations to find what works best.
Is it better to use GDN over search?
Google offers two different ad networks: Display Network and Search Network. While the Display Network focuses on visual advertisements, the Search Network is more focused with text-based ads. With these ads, you also target your audience differently. Keywords are the primary factor used by search advertisements to decide when to display your ad. So, the answer to whether GDN is better depends on your marketing goals. Your marketing objectives will determine whether GDN is a better option for you than search ads. Businesses to reach the top and center of the funnel as well as those looking to boost awareness or maintain client interest should consider using GDN. In general, GDN should be used when a more economical approach to brand awareness building is the goal.
With careful targeting, you can build up a very strong reach on the Google Display Network. Because of its low cost and unique selling point, the network is a good choice for marketing. To maintain your competitiveness in the display advertising market, adopt a data-driven strategy, stay aware of changes in the market, and modify your plans in response to real-time findings.
