What is the Performance Planner Tool
Performance planner is a powerful and beneficial tool in Google Ads that is designed to plan the spending on the ad, identify opportunities to optimize the campaign, predict how the ads will perform in the future, and increase the return on investment on the ads. It is a planner that enables you to create plans to predict how changes or adjustments would impact the performance of your campaign in the future. This tool also helps to experiment with different budget levels and identify the suitable budget for your campaigns and provides recommendations to optimize the utilization of budget and maximize return on investment.
Why should you use a performance planner tool for your ads?
The performance planner tool helps you optimize the performance of your ads in various ways, which includes
- Boosting return on investment
The performance planner tool helps in identifying the opportunities that increase conversions and ultimately, the return on investment on the ads while staying under the target budget.
- Maximizing your budget
The planner also helps you identify the areas of spending the budget appropriately to maximize the results. It may suggest you increase the budget for high-performing campaigns while reducing it for low-performing ones.
- Predicting outcomes
The tool also predicts various Google metrics of the ads, such as clicks, impressions, conversions, and ad spend. This helps the advertisers forecast the performance of their ad and make timely adjustments or informed decisions to analyze their impact on the ad.
- Maximize seasonal opportunities
Another advantage of using a performance planner tool is to predict or identify the seasons of peak performance of your campaign and help you prepare in advance for those seasons to maximize seasonal opportunities.
- Lessens the guesswork
With the Google performance planner tool, you will no longer be guessing the performance of your campaign and how certain adjustments would impact your ad performance. By predicting the impact of adjustments on your campaign, the performance planning will prevent you from taking risks of implementing adjustments with your guesswork that could negatively impact the ad performance.
How to use the performance planner tool?
- Sign in to your google ad account if you have one, or create a new google ad account.
- Access the tool by navigating the tool icon in the tool and settings menu, then select Performance Planner under the planning section, and start the planning journey.
- Select the campaign type you want to include in your plan, whether it’s a search campaign, shopping campaign, or display campaign.
- Specify the time range in the future for your plan to schedule PPC performance for the subsequent month, quarter, or year. You can also choose and optimize key metrics such as clicks, conversions, or conversion values based on your ad performance.
- Now, by clicking “create”, you will be redirected to the page that provides a summary of the plan with the forecast and recommendations for the performance.
- Use the insights provided to adjust and modify the plans if needed to improve the results. Implement the recommendations provided by the tool or adapt them according to your business goals.
The performance planner is an essential tool that advertisers can use to optimize their campaigns and meet the set goals. By predicting the impact of budget modifications, recommendations, and advertising strategies on the campaign, the performance planner tool can help you optimize the results of the campaign.
