Landscaping is an incredible way to transform boring outdoor spaces into functional and aesthetic ones that please viewers and homeowners. This business in the US is booming with leaps and bounds, and there are currently 647,741 landscaping businesses in the country.

So, if you are a landscape expert wanting to make your name in the crowded market, you should run Google Ads Landscape Designers campaigns. Doing so will give you the desired visibility and help you attract potential clients.

To help you in this regard, we are going to discuss the whole process of setting up and running your Google Ads Landscape designers campaign and its benefits. Let’s dig in!

Steps to Run Your Google Ads Landscape Designers Campaign

Follow these given tips to ensure your Google Ads landscape designers not only get maximum visibility but also help you capture good leads:

Have a List of Goals or Objectives

First things first – you should have a clear list of goals and objectives that you want to fulfill through your Google Ads. Do you want to enhance foot traffic to your local physical store for more consultation?

Or are you looking to increase leads through form submissions on your website? Whatever your goals are, pen them down as they set the tone for your effective Google Ad campaigns.

Set Up Your Google Account

Once you have a list of goals, the next thing you should do is set up your Google account. Here are the steps for that:

• Go to ads.google.com and follow the on-screen instructions to create your account.
• Add your business information: business name, purpose, or any website and social media links.
• Provide billing information from where Google Ads will deduct the amount for running ads.
• Click on “Switch to Expert Mode” before choosing and setting up your campaigns.

Choose Your Campaign Type

You should now choose your campaign type, which is actually a group of ads sharing the same purpose, budget, and location. Don’t know what campaign types Google offers? Here’s an overview:

• Search: Search ads appear in text form at the top of search engines when someone searches for your services. For instance, if someone writes, “Landscape designers for my home,” your business may pop up, encouraging them to click on the ad.
• Display: Display ads are quite effective, considering their vast reach. These ads appear in banner form on Google’s display network, which includes more than 2 million sites, apps, and videos and reaches over 90% of users worldwide. For your landscaping designer business, the banner may read, “Profession Landscaping Designer Services to Transform Your Spaces.”
• Shopping: If you offer landscaping designing services and sell products in this category, like garden supplies, you can rely on shopping ads. These ads show potential customers your products and also tell them about your services, so if they are interested, they can click on the ad.
• Local: A local ads campaign is ideal if you want to draw attention to your business in a specific area as they appear on Google Maps and when people search for area-specific services. Let’s say you are offering services in Allentown; your local ads will be like “Landscape designers in Allentown.”

Focus on Keyword Selection

Keywords are the words and phrases that your ideal audience enters whenever they are looking for your services or something similar. While many people don’t know this, keywords are the backbone of your Google Ads landscape designers.

They decide whether your ads appear in the right searches or not. Therefore, you should be very careful about keyword selection. Here are some tips that will help you with this:

• Brainstorm and list terms that your potential audience might be searching for when looking for your services. For instance, they may type “garden services” or “landscaping services.” You can write down these terms and use some synonyms and variations for more relevancy.
• Focus on long-tail keywords as they are way more specific and often see less competition. Instead of using “landscaping designers,” you should use something like “affordable landscaping designers to transform your small garden.”
• Use keyword search tools like Ahref and Semrush to find out the trendy terms relevant to your business. These tools provide you with an overview of a keyword’s volume and search difficulty, as well as tell you about the terms your competitors are ranking for, enhancing the effectiveness of your Google Ads landscaping designers.

Tip: Must incorporate some negative keywords, terms or phrases you don’t want to rank for in your ads to avoid unnecessary ad spend that doesn’t yield any results.

Write a Compelling Copy

Your ad copy is the primary component of your whole Google Ads landscaping designers campaign. Thus, you should make it as persuasive and value-adding as possible. Some tips that enable you to craft the ultimate stunning ad copy are:

• Clearly tell your audience how your services are different from others. Whether you use a different approach or have innovative solutions, you must mention this in your ad copy.
• Create a concise yet valuable headline, as it’s the first thing your ideal customer will see. So, instead of writing “Best Landscaping Services” you can write something like “Best Landscaping Services that Can Bring Life to Your Outdoor Spaces.”
• Incorporate the keywords you’ve searched strategically in the ad copy to improve its SEO and relevance.
• Directly start by addressing customer pain points. A good example is “Are you tired of dull gardens? Let us create a vibrant outdoor space for you!”

Be Mindful of Your Spending

Set a clear budget and don’t tend to aggressive marketing in the start. Instead, allocate a small budget to the ads and experiment with different strategies.

Test how different keywords are performing and whether your ad copy is yielding the desired results. For this, you should keep an eye on metrics like conversion rate and click-through rate.

If you see that your ads are bringing in good revenue, you can scale the budget and spend more on advertising. However, if the ads are underperforming, tweak keywords, rewrite the copy, or choose some other ad campaign until you see positive outcomes.

Conclusion

It’s a good idea to run Google Ads landscape designers campaigns to reach more people and make your name in the crowded landscaping business space. However, setting up a Google Ads campaign isn’t easy; I perfectly understand this.

Therefore, to take the burden off your shoulder, you can contact Mike Ncube. I’m a Google Ads expert with over 15 years of experience setting up ads for different businesses that are now thriving. So, be ready to enjoy digital success with minimal spending!

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