Nowadays, more and more people tend to maintain a building’s structure and conduct regular building inspections to ensure safety. To capitalize on this growing trend, there’s a surge in the number of building inspection service providers. To stand out in such a competitive space, it’s essential to run effective Google Ads building inspectors campaigns.
Google is the largest search engine, so running ads there can significantly enhance your visibility and boost your revenue. Let’s discuss more about how you can set up your Google Ads building inspectors campaigns to attract more clients and grow your business!
Steps to Set Up Your Google Ads Building Inspector Campaign
Statistics reveal that the global building inspection services market is projected to hit US$ 21.04 billion by 2034, with a 6.9% CAGR, which is huge. But there’s nothing to worry about. Here are some tips that help you set up your Google Ads building inspectors campaign easily so you can reach the maximum audience:
Create Your Google Account
First things first – you should set up your Google ads account for building inspection service. Simply go to ads.google.com and create your Google ads account. You will be requested to provide your business information, so share the business name and URL.
After that, you have to add your billing information by clicking on the “Billing Information” section. Select your billing country and make sure you have ticked the right time zone for running ads.
Have Clear Goals
Clear goals or objectives are needed to set the foundation of your Google Ad campaigns. You must know what you want to achieve through your Google Ads building inspector campaigns.
- Is it to increase the number of bookings for inspections?
- Do you want to raise awareness about your building inspection services in a particular area?
Having clear goals not only guides your Google Ads efforts but also makes it easy for you to track the progress of campaigns, whether you have achieved the desired outcomes or not.
Pick Your Audience
Another important thing to do when setting up your Google Ads building inspector campaigns is to choose the right audience.
It involves setting the geographic location of your target audience so your ads are only visible to the people who are truly interested and can reach your services. For instance, if you are offering your services in Pittsburgh, you have to select that city/county and the surrounding areas where you operate.
This prevents unnecessary budget waste that might happen when your ads reach people living in areas outside your service range and who are unlikely to make bookings.
Choose Your Campaign
Next, you have to choose the right campaign type for your building inspector business. Here are some common Google Ad campaigns and networks you will come across:
- Search Ads: Search Ads are text-based ads that appear at the top of the search engine when someone searches for your services. For instance, if someone searches “Building inspectors near me,” your ad could show, driving targeted traffic to your website.
- Display Ads: Display ads are typically ads that appear in banner form over Google’s huge Display network. They are great for creating brand awareness and driving sales towards your business. Statistics reveal that display ads have a click-through rate of 60%. Not only this, but a Gitnux survey shows that 65% of small B2B companies gain customers through Display Ads.
- Discovery Ads: Discovery ads are quite diverse and visually appealing. They show on Google platforms like YouTube, Gmail, and Google Discover Feed on mobile devices. You can use images and text in them to share your brand story with people who have been actively searching for building inspection services.
Master Keyword Research
Keywords are the bread and butter of your whole advertising campaign, so you should focus on mastering keyword research for your Google Ads building inspectors.
These are the phrases and terms that the target audience has been searching for to find a solution to their problem.
The intent of the keyword is the most important thing to consider. As you’re running ads, you don’t want people to end up scrolling through your informational pieces of content. Rather, focus more on the commercial side keywords.
Use tools like Ahref, Semrush, and Keywords Everywhere to find relevant keywords. Some types of keywords that you will come across include:
- Brand Keywords: These are the keywords that include your brand name. For instance, if your business name is “George Building Inspection,” a brand keyword would be “George Building Inspection Services.”
- Long Tail Keywords: Long tail keywords compromise three or more words. They have a high intent and have more chances of converting prospects into loyal customers. It’s because 92% of all keywords that people type into search engines are long tails. Some examples of long tail keywords for Google Ads building inspectors campaigns include “affordable home inspection services in Allentown.”
You should use 15 to 20 highly relevant keywords in your ad campaign. Most importantly, you should use negative keywords, which are terms that you don’t want to rank for. This prevents your ads from showing to an irrelevant audience, preventing budget waste. If you’re targeting a local audience, make sure to add location-specific keywords.
Note: Semrush also shows the keyword’s intent. So make sure to pass all your keywords through it before setting campaigns.
Write Your Ads Copy
Your ad copy plays a major role in whether people are going to click on the ad or not. Therefore, it should be highly engaging and persuasive. Don’t know how to write killer copy for your Google Ads building inspectors campaign? Here are the tips that can help you:
- The headline is the first thing a user sees, so make sure it as compelling as you can. It should be short, yet provide them a peek into your services because 51% of consumers say that a relevant and engaging brand message can encourage them to try a new product. For instance, you can write something like “Certified Building Inspectors in Allentown You Can Trust!”
- Next up is the description, in which you can write only 80 characters. Use this space wisely and tell the audience about your services in a clear manner. If possible, add information about any discount you are offering, as 66 percent of Gen Z shoppers and 67 percent of millennials were willing to wait for lower prices before buying.
- Most importantly, place a unique and attractive CTA in the ad copy that excites customers to click on the services page. A good example of the CTA is “Schedule your inspection now!”
Focus on the Right Metrics
Once your Google Ads building inspectors campaigns are up and running smoothly, you should monitor their performance. Monitor metrics like click-through rate, conversion rate, and return on ad spend. This will give you an idea of whether you are completing the set goals or whether the ad campaigns need refinement.
Conclusion
You should set up Google Ads building inspector campaigns to enhance your digital reach and connect with more people. However, if you are struggling to understand the Google Ads landscape, you can trust Mike Ncube, a Google Ads specialist. Being a Google partner since 2014, I understand all the requirements of successful Google advertising campaigns.
So reach out to me today, and let’s work together to grow your business!
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