In the current era, the importance of IT consultants has become undeniable. They guide businesses on everything from IT infrastructure to cyber security and software integrations.

If you are an IT expert looking to collaborate with big names, running Google Ads IT consultants campaigns can be a game-changer for you. You can leverage them to position your services in front of businesses actively seeking technical services.

Want to know more? We’ll walk you through effective ways to set up and run your Google Ads IT consultant campaign so you can get your hands on some of the best opportunities.

Step-by-Step Guide on Google Ads IT Consultants

Do you know the IT Consulting & Implementation market worldwide is projected to grow by 4.42% (2024-2029), resulting in a market volume of US$92.95bn in 2029? So, don’t waste any more minutes and plunge into the world of Google Ads IT consultants by following these given tips:

Switch to Expert Mode

Start by creating your Google Ads account by going to ads.google.com and entering business information, as well as billing information. Once your Google account is set up, you should proceed to pick the right campaigns for ads, but before that, don’t forget to click on “switch to expert mode.”

Pick the Right Campaign Type

Next up you should pick the campaign type for your Google Ads. Typical campaigns are ad groups sharing the same budget, location, targeting, and other settings. Some common campaign types that you will come across include:

• Search: Search ad campaigns are text based and appear at the top of search engines when users search for specific keywords on Google and are one of the best ways for IT consultants to reach their target audience. For instance, this ad may appear when someone searches for “IT experts for business” or “cybersecurity expert for business.”
• Display: Display ads are the ones that appear as banners across the Google Display network comprising websites, apps, and partner sites. For example, in this, a banner saying “Get Expert IT Service for Your Business Now” may appear at the top of a tech blog.
• Local: If you have an IT consulting firm and want to enhance the foot traffic on your physical store, there’s nothing better than a Local ads campaign. These ads typically show on Google Maps or YouTube, attracting businesses who seek collaboration with a local IT firm. A local Google Ads IT consultant may look like “IT Consulting Services – Visit Our Office in Allentown Today!”

Search Keywords

Keywords are the backbone of every marketing strategy, and Google Ads are no exception. So when you set up your Google Ads IT consultants campaigns, don’t forget to sprinkle the right keywords to make sure your ads appear only to relevant audiences.

Have brainstorming sessions with your team to find potential terms or phrases that your potential clients are actively searching for. For instance, terms like “IT consultants for small businesses” or “cloud migration experts” can do the work.

You should also use keyword research tools like Keyword Planner and Semrush to find popular terms that have good chances of ranking high in Google. Remember, targeting the right keywords can significantly boost the impact of your marketing efforts, capturing the attention of potential clients.

Craft Your Ads Copy

Ad copy is also an important part of your Google Ads IT consultants. So, make sure it’s persuasive and problem-solving! Here are some tips that help you craft one of the most unique ad copy for your Google Ads:

• Focus on the challenges that your target audience might be facing, like “Is your business struggling with cyber security attacks?” Or “Are you looking for a tech expert to handle your business software solutions?” Start directly from their pain points so you can capture attention and resonate better with the target audience.
• It’s also a good idea to use your copy to show the experience you possess to build credibility. For instance, you can try something like “over 12 years of IT experience.”
• Businesses often just sing songs about how their services are great but don’t actually tell the client that they have the solution for their worries. You shouldn’t repeat the same mistake and clearly tell visitors that you have the solution to their problem. Some terms that you can use in the copy to emphasize that include “Skyrocket your organizational efficiency with our IT expertise.”
• Incorporate target keywords in the ad copy to increase relevance and ensure it appears only in the right searches.
• Place a strong CTA in the ad copy to guide readers to take the next action. For instance, you can say, “Reach out to us for expert IT advice.”

Set Up Bidding Strategies

Just like there are different ways to cook a recipe, Google also provides you with different bidding strategies to choose from. Typically, Google bidding determines how much you’re willing to pay when someone clicks on the ad. It’s a must to choose the right bidding strategy to ensure you are spending efficiently:

• Manual Bidding: As the name suggests, in manual bidding, you will tell Google how much you’re willing to pay for your Google Ads IT consultants. You get to decide the maximum CPC for the ad, which gives you more control over your spending. However, know that setting a budget too low will impact your ad’s performance, and it may not appear in top searches.
• Smart Bidding: In smart bidding, Google selects your maximum cost-per-click (CPC) for ads. The platform leverages AI to determine bids for your ads depending on their likelihood of conversion.

Keep an Eye on Ad Performance

Now that your Google Ads IT consultants campaign is running smoothly, you can’t just let things be. Instead, keep an eye on all key metrics, including conversion rate, return on ads spend (ROAS), and customer acquisition cost.

If you see your ads aren’t yielding the desired results, make some tweaks in your budget, ads copy, and bidding strategy and try again until you see the best outcomes.

Conclusion

As an IT consultant, you should run Google Ads IT consultants campaigns to make the most out of your services and grab potential clients. Wondering who can set up the best Google ads for your business? Mike Ncube is the one! I’m an expert in Google ads with over 15 years of experience working for different clients. Get in touch today and be ready to make your mark in the digital world!

Please enable JavaScript in your browser to complete this form. Name * First Last Email * Website Message Submit