The real estate market in the US is growing and is expected to hit a volume of US$155.60 trillion by 2029. However, with this growth comes a host of challenges—whether it’s disputes about boundary lines or contract violations. To cater to these situations, many real estate attorneys are stepping in to provide their expertise. But how can you cut through the noise and attract maximum clients to your legal practice? That’s where Google Ads Real Estate attorneys come in!
In this article, we are going to discuss how you can set up effective Google Ads Real Estate attorneys’ campaigns to enhance your visibility. Continue reading!
Strategies to Run Google Ads Real Estate Attorneys Campaign?
Here are some effective strategies that you need to adopt to run successful Google Ads Real Estate attorneys campaigns:
Have Clear Goals
Start by defining what you really want to achieve through your Google Ads Real Estate Attorneys campaign. Are you looking to generate more leads, or do you want to boost your foot traffic? Ensure you have a clear set of specific and measurable goals that will guide your Google ad campaign efforts and help track your overall progress.
Do Keywords Research
Proper keyword research is one of the most important things you must do when setting up your Google ads for real estate attorneys.
Focus on terms that your potential or ideal clients are likely to search for, such as “get real estate attorney” or “real estate attorney legal help.”
You can also rely on tools like Keyword Planner to search terms relevant to your field, making your ads appear to the audience most likely to convert.
Pick the Right Campaigns
Google gives you the option to run either one or multiple campaigns based on your audience and goals. To maximize results, it’s a must to analyze all types of campaigns available and opt for the one that best aligns with your goals.
Here’s an overview of the Google campaigns:
- Display: These ads appear over Google’s huge display network of over 200 million apps and websites, boosting your visibility and overall awareness among the audience.
- Search: Well, for real estate attorneys, there’s no option better than text-based ads or, you can say, search ads. These appear at the top of SERP, immediately capturing clients’ attention and helping you get quality leads.
- Local Campaigns: Local Google ad campaigns are perfect for attorneys operating in a specific geographic area. Based on your location, your ads automatically appear on Google Search, Maps, and YouTube so you can attract clients who are looking for legal real estate advice and consultation in your area.
Craft a Compelling Ads Copy
Your ad copy is like a physical store where you show clients your services and persuade them to take action. Therefore, you must make it as compelling as possible so your target audience feels motivated to reach out after viewing it.
The following are some tips that help you in this regard:
- Focus on Headline: The headline is the first thing your clients will see, so make it attractive and attention-grabbing. Make sure it highlights the benefits of your services or address the pain points:
- “Resolve Property Dispute Fast with Expert Legal Help”
- Use Emotional Triggers: It’s also a good idea to use emotional triggers to directly address their concerns and desires. For instance, you can use words like “secure, protect, trusted, or stress-free.”
- Have a Stress-Free Real Estate Dispute Resolution Experience with Our Legal Services”
- Incorporate Keywords: Most importantly, don’t forget to incorporate relevant keywords in the ad copy so it appears in SERP. For instance, if your keyword is “Real Estate Attorney Near Louisville,” you can use it in the ad copy like:
- Real Estate Attorney Near Louisville – Trusted Experts at Your Service!”
Focus on the Landing Page
After clicking on your ad, clients land on your landing page, so it’s important to optimize it to ensure the clicks actually lead to conversion. Here are some tips that you can follow for this:
- Firstly, ensure the landing page content matches the ad they clicked on. For instance, if your ads say “Contact for Free Consultation,” the landing page should exactly guide them about free consultation and how they can get it.
- The landing page should be clutter-free. Don’t add a lot of pop-ups, and keep it clean and professional.
- Many users access landing pages through their phones, as statistics reveal that over 60% of website traffic comes from mobile devices. Optimize the images, theme, and media so there are no loading issues. It’s a good idea to check the speed via PageSpeed Insights to see if the page loads in a timely manner.
Set Up Your Budget
If you are just getting started with Google Ads Real Estate attorneys, you shouldn’t tend to over-spend. Instead, start small and see how things go, whether your ads are generating the desired outcome or not.
If you are getting good results, aka clicks and impressions, as well as conversions, you can gradually increase your budget.
Just to give you an idea, businesses spend an average of $9,000-$10,000 monthly on Google Ads, with an average cost per click of $2-$5.
Track Key Metrics
Once your Google Ads are running, you should keep an eye on key metrics to check whether your advertisements yield the expected results. Here are some common metrics that you should track:
- Cost Per Click
- Conversion Rate
- Impressions
Conclusion
It’s an excellent idea to set up and run Google Ads Real Estate attorneys’ campaigns if you want to capture maximum clients and boost your visibility. Wondering who can assist you in creating and managing Google ads?
Well, look no further than Mike Ncube! I’m a Google ads specialist with years of experience setting up Google ad campaigns for different clients that are not only effective but also significantly boost business awareness.
Contact me today to create a Google ads campaign that helps your services stand out in a competitive market!
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